Intro New Ocean Wise

Introducing the New Ocean Wise Sustainable Seafood Program

To commemorate World Oceans Day, Ocean Wise is evolving along with the Vancouver Aquarium, to announce a new venture that will have international impact: the launch of a global conservation organization and a digital storytelling hub that will inspire the next generation of ocean leaders.

The name of that new organization is Ocean Wise.

Ocean Wise Logo Transition

Ocean Wise Logo Transition

As you may know, the original Ocean Wise — the sustainable seafood program of which you base your seafood purchasing decisions — was founded by the Vancouver Aquarium in 2005. Over the last 12 years, the program has expanded from 16 partners in Vancouver to over 700 partners with thousands of locations spanning across Canada.

Ocean Wise will now be a global conservation initiative focused on an international audience of ocean and nature lovers. The new Ocean Wise organization will be supported by four key pillars: education, research, engagement and aquariums.

For our customers, the changes are largely cosmetic. The program will continue to be called the Ocean Wise seafood program, and Okanagan Select will continue to be an active partner.

The new Ocean Wise logo will begin to appear on Okanagan Select and River Select labels and packaging, as we update our products and packages. You will notice the new labels on Okanagan Sockeye fillets and Cold Smoke products, first.

Ocean Wise Listing

Ocean Wise Listing


This is an exciting new chapter for the Ocean Wise sustainable seafood program, as it begins to address seafood sustainability on a global level. You, our customer, are integral to the program’s success to date and its ongoing evolution. A wholehearted thank you from our entire team. We look forward to sharing this journey with you!  If you have any additional questions, please do not hesitate to reach out to the Okanagan Select or Ocean Wise seafood team members.

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